Recently, I was contacted by a company called VIDA, after they saw my artwork on my blog and on Instagram, they asked me if I’d like to collaborate with them and design my very own fashion apparel.

I was completely excited, what an opportunity! I was going to be able to showcase my artwork, design fashionable apparel, in collaboration with VIDA all on my very own online shop. Amazing!

So who are VIDA?

VIDA’s story is that of the rich, interconnected world we live in — the story of contemporary life and mindful, global citizenship.

 – VIDA

VIDA is a Google Venture-backed fashion e-commerce platform that brings designers and makers together from around the globe, to create original, inspirational apparel in a socially conscious way.

VIDA gives designers the opportunity to turn their artwork, photography, or sculptures into products like scarves, tops, pocket squares, shawls etc. For someone like myself, who loves to transfer my sketches into graphic drawings, this was a great platform to develop and share my artwork. My artwork is an interpretation of my life with diabetes. It gives me the opportunity to advocate for the condition. I hope that people will become inspired by my designs and develop a better understanding of my perspective on diabetes.

We believe beautiful products should create beauty every step of the way.

-VIDA

The designers creative flare is then matched with makers to create these products.

Besides being able to share my designs with the world and advocate for diabetes, what I love about VIDA, is the opportunity they give to others. For every product made, VIDA offers literacy programmes to the makers of the products in Karachi, Pakistan.  The literacy programme allows individual makers to learn how to read, write and develop their maths skills. This is a fantastic prospect, which gives makers a chance to have a stable income and also expand their knowledge. Therefore, I decided to create my own shop with some of my artwork here

As a designer for VIDA, I was able to really design the pieces I wanted to appear in my shop. I selected everything from the design I wanted to use, to the colours I would use and finally the fabrics.  VIDA were so supportive and were always ready to help me when I needed help.

Below you can see a few of my designs 🙂

My collection went live yesterday and you can now pre-order Sugar High Sugar Low designs. My collection is still very small but as more items are added it will continue to grow.

I will leave you with this fantastic video from VIDA.

Thanks for stopping by

 

Amina xx

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